While everyone Ping, we Ponk.

RADICAL BRAND DIFFERENTIATION

We help you transform your company into a high-impact brand.

OUR BRAND EVOLUTION PROCESS

/RESEARCH

It all starts with 15%. You will understand the most passionate people in your category, your tribe. They will teach us what problem we need to solve and help us reach the masses.Through Ponk's unique research methodology, you will discover deep insights about your customers. You will understand how to make them feel identified, how to respect their norms, and above all, how to help them better than anyone else.

Services:

  • Market research

  • Ethnographic studies

  • Qualitative/quantitative research

  • Voice of the customer

  • Competitive perception

  • Brand perception

  • Customer journey mapping

  • Customer personas

/STRATEGY

We will analyze your business objectives, your strengths, and your conditions. Together, we will develop a unique value-creation strategy that is highly desired and 100% viable considering the potential of your organization.Together, we will create the ideal fit between your tribe and your strategy. We will define a unique, relevant, and achievable positioning objective, and establish the necessary strategic tools to reach the goals we set.

Services:

  • Business analysis

  • Business model canvas

  • Purpose discovery

  • Value proposition canvas

  • Strategic co-creation workshops

  • Brand strategy

  • CX strategy

  • Communications strategy

/DESIGN

Once the brand strategy is defined, we will start implementing it. We will start transforming the most important touchpoints of your brand to make your new promise tangible.We will create practical implementation manuals and guide the teams responsible for renewing the way the brand looks, speaks, sounds, and behaves. This way, we will ensure that the strategy becomes a series of new experiences that add value.

Services:

VISUAL EXPRESSION

  • Logo

  • Typographies

  • Color palette and chromatics

  • Shapes and patterns

  • Visual supports

  • Motion design

  • Visual identity manual

  • Motion identity manual

VERBAL EXPRESSION

  • Naming

  • Motto

  • Manifesto

  • Tone of voice

  • Messaging

  • Brand language checklist

  • Verbal identity manual

AUDIO EXPRESSION

  • Sonic DNA

  • Audio logo

  • Brand voice

  • Soundscapes

  • Music libraries

  • UI/UX sound effects

  • Brand playlists

  • Audio identity manual

ARCHITECTURAL EXPRESSION

  • Signage

  • Brand furniture

  • Interior design

  • Spatial distribution

  • Retail and facades

  • Office and commercial design

  • Architectural branding manual

/CULTURE

There are no results without changes in behavior. That is why we will transform the internal culture to create empowered teams that will make this evolution process a reality. Together, we will drive new behaviors that will lead them to achieve their business objectives.From your selection process to the creation of new KPIs, we will create and execute a plan centered on the brand strategy to ensure the necessary changes in behavior that will make the proposed purpose a reality.

Services:

  • Cultural gap diagnosis

  • Training of leaders and transformation agents

  • Employee experience

  • Internal communication campaigns

  • Recruitment and onboarding processes

  • Cultural rituals

  • High-impact indicators

  • Effective rewards programs

/OUR CLIENTS

/OUR PARTNERS

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